Social media trends aside, why bother with all the hoopla in the Enterprise (Web 2.0, Enterprise 2.0, E2.0)? Companies are spending big money trying to usher in the interconnected company where a Tweet here and Post there magically unlocks latent value that will propel the corporation to huge success. Because this is such a HUGE cultural change that ultimatly hits the people least willing to change (babyboomers), the question I ask is, why bother? Yes I know there are wins to be had and synergies to be leveraged, but jumping on that bandwagon today would be like trying to make the tidal wave approach earlier. Confused? have a look at this presenations.
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Shawn Grubb
The Critiques