Every now and then I do some environmental scanning to figure out if there are any voices out there I should be listening to (my professors). No idea where I came up with this link, but at some point I took a note to look at www.chriskenton.com, the blog dedicated to the “Scenes from the superhighway: marketing AND technology AND society”.
From his “about me” I read:
Christopher Kenton is founder and CEO of the enterprise social media SaaS startup SocialRep, and cofounder and consulting partner at MotiveLab a social media marketing agency.
Er. Ok, so he is a social media marketing guy. Ok that’s topical, so let’s press on. The first post I read is about the mommy and daddy blogs:
As part of our research into online dialog and influence, we spent a lot of time looking at mommy blogs and daddy blogs, and variations on the content they create, the audiences they attract and the communities they develop. All very interesting stuff that would fill a good marketing brief. But the most interesting insight was a simple observation about the nature of mommy and daddy blogs. Moms are writing a lot about consumer gadgets, Web 2.0 and tech, while dads are writing a lot about changing diapers and teething. It’s a striking role reversal that’s fascinating to observe.
Hey… I think I like it. Another source for the weak signals of change. I am bookmarking this one, I like his style, topics and insights.
Oh.. and check out his running dialogue with a social media/spamming firm Cision.
Shawn Grubb
