Posted by: Shawn Grubb | 03/03/2010

Are you ready to own your career?

 Check any “Top 10 Leadership and Career Books” list and you are sure to see names like Bolles, Buckingham, Maxwell, Goldsmith and Collins.  But what if there were a career book written from the perspective of a P&G Executive?  Good news, Mary Anne Gale released her first book titled “Running for Office, Getting Yourself Elected to the Career You Really“ and as a former P&G Vice President, her insights are built on the many successful careers seen during her 35 years at P&G.

In Short:

I recommend “Running for Office” for anyone serious about taking personal responsibility for their career.  The book is an easy read and you can move through it in a single coffee shop sitting without getting booted for squatting.  I picked out the most relevant pieces by identifying what I wanted to remember, and what actions I wanted to take.  Both are outlined below.

Why I selected this book:

I heard Mary Anne Gale speak at the P&G APA convention in Cincinnati in 2008 and her style resonated with me.  Her direct Drucker-esque style got my attention, but it was her practical ideas for career management combined with her “Career Map” concept that led me to career-impacting action.  The Career Map helped me move beyond a simple list of lifetime goals to a strategic career plan with measureable step to achieve the goals. The Career Map is detailed in the book and posted on the book website at http://careerscape.biz/.

Was the book helpful?

Absolutely.  Like the authors presentation style, this book cuts out all the corporate fluff and delivers to-the-point career changing actions.  First is a way of thinking about your career as someone who plans to run for public office.  By thinking in these terms, you begin to understand how to advocate for yourself and to build a pool of “voters” who will help you achieve your goals.  Second, Mary Anne gives you the practical steps you can put into action on day-one to ensure you are on the path to identifying and achieving your career goals.

What will I change as a result of reading “Running for Office”?

There are lots of great ideas in this book; here are a couple actions I will take.

  • I will identify three things to learn from my boss, and learn how I can reapply.
  • I will schedule the question “what is your top priority” to my join-up with my manager once per quarter
  • I will work to identify what I want my own personal equity to include
  • I will get serious about finding a couple mentors

What did I add to my learning journal after reading “Running for Office”?

  • Trust is central to relationships & trust must be earned; don’t ever forget this
  • Voters: cultivate at least five but no more than ten deep-quality relationships (this will be a challenge for me)
  • Never turn down an opportunity to build a work relationship outside of work (dinner, event, etc.)
  • Deliberately widen the circle of people who know you, and who know your work

NET:

In “Running for Office” Mary Anne points out that “nobody cares more about your career than you do”.  This book helped me to internalize that message and gave me the tools to clarify my own plan. If your career is not where you want it to be, I recommend adding this book to your spring reading list and give it some serious thought.

 Full disclosure:

A version of this article first appeared on my blog in January 2010

Posted by: Shawn Grubb | 03/01/2010

Enterprise 2.0 – Why bother?

Social media trends aside, why bother with all the hoopla in the Enterprise (Web 2.0, Enterprise 2.0, E2.0)?  Companies are spending big money trying to usher in the interconnected company where a Tweet here and Post there magically unlocks latent value that will propel the corporation to huge success.  Because this is such a HUGE cultural change that ultimatly hits the people least willing to change (babyboomers), the question I ask is, why bother?  Yes I know there are wins to be had and synergies to be leveraged, but jumping on that bandwagon today would be like trying to make the tidal wave approach earlier.  Confused?  have a look at this presenations.

I just finished the HBR case study “Strategy as a Work-In-Progress” which is an excerpt from the Harvard Business Essentials series titled “Strategy: Create and Implement the Best Strategy for Your Business”. While this excerpt was not potentially earth shattering like “Blue Ocean Strategy“, it was an excellent breakdown on the fundamentals of strategic relevance.

This article can be broken into about four ongoing steps to ensure your strategy remains relevant.  This challenges are to 1. Determine if the firm is meeting objectives, 2. Determine why the firm is/is not meeting its objectives 3. Keep on top of the market forces and 4. Watch for warning signs.

First, use the standard profitability ratios (ROE / ROA / and operating margin) to determine if the firm is meeting its objectives.  Use these metrics with “eyes wide open” as these indicators are just lagging snapshots that can point to issues, but may just as well obfuscate.  Note that there are likely cases where the firm is doing just fine even though the strategy is in the bottom of the CFOs desk.  I would argue that just because your FI metrics are working, it does not implicitly mean your strategy is working.

Second, move from the lagging financial indicators to the internal operational metrics (Kaplan and Norton’s Balanced Score Card) to indicate if strategy execution is working.  Note of caution… if your BCS is not in line with your missions, goals, and strategy, your BSC can lead you on a wild goose chase.

Third, conduct a regular Market analysis.  The article gives five deliberate questions as part of the Market Analysis exercise; however, I see this as less of a “one off” exercise and more of a way of life.  To explain, I call this “environmental scanning” and it means making it a weekly habit to scan your area of concern for changes on the horizon.  The executive who makes this a habit will be better informed and poised to take advantage of internal and external changes vs. the executive that waits until the obvious hits them in the head (Kodak).

Fourth: seek out and do something with the warning signs.  Linked to environmental scanning, watching the environment for new competition (which I do not see as a warning sign, but as confirmation that someone in the market has a winning strategy), and the appearance of new technology.

Key new points of learning in this article for me were:

  1. Two steps to identify if strategy is working (Profitability ratios + BSC)
  2. The recognition that financial metrics inside the BSC are primarily lagging metric, where as the other three are internal, can be viewed closer to real time and act as strategic levers.
  3. Block new entrants by maximizing customer value surplus instead of the profit surplus.  Brilliant idea.. drive market share, deliver real customer value, and keep your profits low enough to keep new entrants out of the market.  Perhaps this is what Craigslist.org is doing?
  4. Watchouts: new companies hold strategy for too long.  Not new, but a good reminder of how widespread this issue is.

Net; I just bought the Strategy Essentials Series on Amazon for about $12.00 used.  Should be a great read!

Posted by: Shawn Grubb | 02/14/2010

TED, Seth Godin, and Abstract Thinking

Seth Godin… every now and then someone picks up a thought that gets your mind moving, almost like a strong jolt of coffee at 5am… on your Sunday morning off.

Seth brought up a scenario in his blog post “Ted Think” that got my mind racing.  The concept is to mentally challenge yourself to anticipate the results even before the question is complete, imagine the end of the story after the first 10 pages of the book.  He sites the case;

I sat in a meeting last week with someone who was 100% tactical. She couldn’t let go of the urgency of the moment long enough to envision a different future, even for five minutes. The abstract conceptual part was missing from her part of the conversation.

The trick is to be able to leap to, “if we did A and B, would that get us C? Would C be a good thing? Is it possible to do A and B if we really commit?” and then move on to the next one. And that takes practice. Why wouldn’t it?

Exactly!!! That is where I want to be!  (not the lady).   Thanks Seth… it is 10:30 pm and my mind is off to the races once again!  BTW, how many books does this guy have out there anyway?

Posted by: Shawn Grubb | 02/12/2010

P&G: Using Purpose to Motivate

Ok, I am biased, but I think I work for a really cool company (P&G).   I saw this commercial on an internal Procter & Gamble website today and… serious, I choked back a tear.

This commercial and the thank you mom program is the embodiment of the company purpose “touching and improving people’s lives…”  Based on my goosebumps, I think Bob might really be on to something.

Nice work P&Gers, you made us all really proud.

P&G: Using Purpose to Motivate

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Posted by: Shawn Grubb | 02/11/2010

“The Brand You 50” by Tom Peters

The “The Brand You 50” by Tom Peters was a quick read, but the overuse of exclamations!!!!!!, bold type, ALL CAPS, font changes, and h-y-p-h-e-n-s was tedious and kind of juvenile.

Once I got past that, it was a solid read that gave me a few new ideas.  I recommend this book for the person that is just realizing that it’s not just what you know, but WHO you know and WHAT they know about you.  I picked out the most relevant pieces by identifying what I wanted to remember (which I added to my learning journal), and what actions I wanted to take.  Both are outlined below.

Why I selected this book:

I selected this book because Mary Anne Gale suggested in her book “Running for Office” that we get clear on your own personal brand.  Based on her input, my action was to think more about this, thus I found this classis and bought it for .99 cents on Amazon.

Was the “The Brand You 50” helpful?

Yes.  It helped me to think about what was most important in the work and I do and try to cut out the non essential items.  It also helped me to think about “who I am” and “what I want to be known for.” As this requires quite a bit of introspection, I do not have the results yet, but the mind is working that direction.

What will do as a result of reading “The Brand You 50”

Do a Personal brand equity evaluation:

Define: What 2 to 4 things am I known for?

Define: Next year, I will be known for these 2 to 4 additional things

Start building a personal brand equity statement (brand priorities)

  • Start with skills, attitude, and character
  • Develop a quarter page advertisement
  • Synthesize down to an eight-word positioning statement
  • Ensure the calendar reflects 1, 2, or 3 of these priorities each day
  • Do an after-action-review (AAR) each night, was the day focused on one of the three brand priorities?

Look at the “to do” list, does it have a off brand topics on it?  Can you 1. Kill it, 2. “Wow” it 3, postpone it

Ask, is not on-brand, stop it!

Focus on 100% on the on-brand work

Develop a contact list and manage the heck out of it!

Last contact, next contact, score each contact (in touch, neglect, etc)

Invite the project killer to lunch

Develop a visibility plan

Construct a formal word of mouth marketing campaign (see Read: Regis McKenna’s “Relationship Marketing”)

What did I add to my learning journal after reading “The Brand You 50”

Re read Dale Carnegie’s “How to win friends and influence people”

Read: Brad Blanton’s “Radical Honesty”

Read: Regis McKenna’s “Relationship Marketing”

Try 1 thing really different each month

Go to the bookstore and skim through 20 magazines you typically do not read

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